Creating Good Magazine
Volume 2 Magazine Design
The second edition of Creating Good Magazine highlights diverse clients and nonprofits committed to positive global impact. It features stories of compassion, and community to inspire readers to join the movement for positive change. The design uses a playful, modern style with bold typography, vibrant colors, and engaging layouts, creating an optimistic, uplifting tone. I led the creative direction, developing the central mood board, color scheme, and typography, as well as crafted the masthead to reflect the magazine's unique identity.
Tools Used: Adobe Illustrator, Adobe Express, Adobe Photoshop, Adobe InDesign
Proposed Moodboard
I created this moodboard to capture the essence of the new Creating Good brand by incorporating upbeat colors and fluid designs. The overall look balances a fresh, dynamic look with a retro vibe, giving it a timeless yet modern feel. Experimental typography is used throughout to add a distinctive character and evoke creativity. This approach helps to visually communicate the brand’s innovative spirit and positive energy.
Masthead
When creating the masthead, I explored a number of options to balance the new look of the Creating Good brand with the proposed moodboard. Initially, the team sought to create a unique masthead for every issue of the magazine, hence the number of options with unique typography similar to inspiration images. Ultimately, the team decided to create a masthead with a timeless look and feel, in order to maintain consistency across future issues, which is how I landed on the polished look to be used for future magazines.
Designed Spreads
The initial concept of this magazine featured a unique screenprinting style. I designed several spreads using the original style guide, as well as additional spreads to further advocate for my idea of shifting the creative direction for this project. These extra layouts were created to showcase alternative possibilities and explore different visual approaches. Here are the additional spreads that ultimately were not used in the final design. However, ultimately the creative director and the art director decided to feature outside talent for the final design.
Official Magazine
